SEO tools that no one has really thought about are when people just link directly to the URL. This is one of the reasons why you need to take your keyword and register it in the URL. This will also cut down on the off page optimization that you have to do. Depending on how high the competition is for the keyword will determine how easy your job will be to rank for that particular phrase.

In these podcast interviews I’ve learned that people tend to get fixed on one or two keyword phrases. What you want to do is pick a whole bunch of them and see which ones you can rank high for. Then you can focus in on where you are strong. If you notice that you’re in maybe say the 4th position for a keyword, and then a little bit of article marketing will be the key to boost you in the top position. Now go back to your stats and see which pages you are going strong on and build them up.

That is why people say that SEO doesn’t work is because they are fixing themselves on just a few keywords.

I manage a lot of websites for clients. I look at there stats and report back to them. I find that you want to be ranking for tens, hundreds if not thousands of different keywords. Just ranking for a few keywords is not good enough. You need to build up a good list of keyword phrases that people might be searching for. One or two keyword phrases aren’t enough to bring you a good amount of traffic.

The more content you have on your website the better off you will be. Search engines just love blogs and you will find that you can work all of the keyword phrases you want to use into your articles.

That’s why ecommerce websites work so well. Every single page is optimized for a different keyword phrase and that is what people are looking for. It’s really all about volume.

When you have a lot of pages you can do lots of interlinking. Don’t underestimate the power of linking to other pages that are on your website. This is a tip that most people ignore.

I’ve heard that the search engines don’t rank websites that they only rank the pages. If this is true then the more pages you have the more the spiders will be indexing your site. Interlinking on your site is also a great way to let the search engines know what your pages are all about. You pass down link value from one page to the next. Now you know some of the SEO tools that I use.